|Agency:||Jung von Matt|
|Role:||Creative Direction, Idea, Design|
|Brief:||Digital product launch of the QBO homepage and the QBO App, which controls the QBO coffee machine.|
Qbo coffee launch website
Jung von Matt was briefed to create a market launch for Tchibo’s all new coffee machine that provides coffee from sustainable capsules.
My job was to concept a brand experience which promotes the product, explains the technologie and integrates a shop system to order QBO.
The Qbo App
Furthermore Tchibo needed an UX and UI for an App that interacts with the product directly. The App provides many presets for coffee creations, a KI that reminds you to order new capsules, descale or clean your machine.
The main feature is the coffee creator, where you can playfully set the amount of coffee, milk and foam to create your own coffee and send it straight or via Apple watch to your QBO machine.