|Brief:||Customer engagement for Nike at the European Championchip 2012|
Not a campaign – a Movement.
Booked by the great Creative Director and Copywriter Oliver Frank at VCCP Berlin we were briefed to represent Nike’s young german Nationalspieler at the European Championchip 2012. We had to tackle the big player Adidas, who sponsored not just the team, but also the entire tournament.
Collaborated with artist Paul Snowden Hungry German Youth wasn’t a campaign, it was a movement that reached #1 football campaign in earned media in 2012.
My role in the concept phase was finding ideas and creating drafts from scratch. The execution was supervised by Oliver, Paul and his team.