Agency: Aimaq · Rapp · Stolle
Client: MINI Cooper
Role: Creative Direction, Concept
Brief: International sales brochure for the all new MINI Countryman and the rest of the MINI family

Wild City

The challenge we had to tackle, was to represent the brand new MINI Countryman and the rest of the MINI Family in two sales brochures, which were adapted in all MINI markets worldwide. We created “Wild City”, a place where you encounter the whole MINI Family in their natural urban environment and the MINI Countryman, a car that escapes the city to play on the countryside. The result is about 20 motifs shot in New Zealand, Australia and Munich by Martijn Oort. The MINI Countryman where rendered in CGI, while the rest of the MINI Family where shot in the studio.

Wild at Heart

The 10 weeks of shooting also included a life style shoot, which we produced by the way. These lifestyle images where used as POS material in MINI stores all over the world.

We also produced an international adapted microsite accompany the brochure, including all motifs.