| Agency: | Aimaq · Rapp · Stolle |
| Client: | MINI Cooper |
| Role: | Creative Direction, Concept, Design |
| Brief: | International sales brochure for the all new MINI Clubman |
A new breed hits the streets
In 2007 MINI Cooper has got addition to the family – the all new MINI Clubman. An extraordinary car needs a special appearance, so we created a surrealistic world with a black floor, which conveys a theater stage. An exaggerated platform that overdraws the USPs of the car. This artificial setting was new territory for MINI Coopers Sales brochures, and won the International Automotif Advertising Award in gold for best Design in the category print. Shot by Christian Stoll in Buenos Aires and Munich.
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In 2007 MINI Cooper has got addition to the family – the all new MINI Clubman. An extraordinary car needs a special appearance, so we created a surrealistic world with a black floor, which conveys a theater stage. An exaggerated platform that overdraws the USPs of the car. This artificial setting was new territory for MINI Coopers Sales brochures, and won the International Automotif Advertising Award in gold for best Design in the category print. Shot by Christian Stoll in Buenos Aires and Munich.
