|Role:||Creative Direction, Digital Lead|
|Brief:||Flawless digital transformation of several global Hyundai campaigns for all digital touchpoints. All campaigns was crafted together with Innocean Berlin in the of months of February to September 2021, and marks an incredible team effort from all parties involved.|
With the all new IONIQ 5 Hyundai released the first all-electric SUV. To reach a younger and more relevant target group, the focus of this campaign is digital. It was my job to guarantee the digital transformation and optimize the content for a holistic brand and car experience. The scope included new components for the global landing page, exclusiv social moving content, optimized tvc and any online marketing adaptions.
For the rebranding of Hyundai N – the high-performance division of Hyundai – I was asked to transform the new brand design into digital products. While launching five new models, I had a perfect proof of concept for their global campaign.